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Pest control can be an uncomfortable or even shame-filled topic for consumers. But what better way to dispel that negativity than with a healthy dose of humor?
That’s what The Martin Agency aims for in a new campaign for Terminix starring New Zealander actor and comedian Rhys Darby.
In an exclusive interview with Adweek, Darby gives a behind-the-scenes look at the campaign, his creative approach to advertising roles and brand partnerships and the power of comedy for a world that has a lot of healing to do.
From flicks to ticks
Known for his roles in the TV series Flight of the Conchords and films such as Yes Man and What We Do in the Shadows, Darby is no stranger to humor—or bringing it to the ads he appears in, which include work for Nike, HP, New Zealand tourism and Zaxby’s.
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