RHONJ, T-Pain and RuPaul Drag Race Contestants Join Forces for Sabra's Super Bowl Spot

Notorious RHONJ rivals set aside their beef for hummus

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Hummus producer Sabra Dipping Co. will air its first Super Bowl commercial this year, featuring an unexpected mix of stars like rapper T-Pain, RuPaul Drag Race contestants Kim Chi and Miz Cracker, and, most surprisingly, longtime Real Housewives of New Jersey foes Teresa Giudice and Caroline Manzo.

The brand released three teasers today featuring those celebrities:

“We’re bringing a diverse group of personalities to the table and demonstrating just how incredibly versatile, relevant and relatable hummus is today.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in