Rhode Island Will Revamp Its Marketing Campaign After a Disastrous Roll Out

Promotional video included footage from Iceland

Earlier this week, Rhode Island unveiled a new marketing campaign for the state. The effort from the Rhode Island Commerce Corporation, Havas and famed designer Milton Glaser was swiftly met with criticism from Ocean State natives.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}