Rheingold Defends New York Nightlife

NEW YORK Powell and Rheingold tackle New York City legal codes that affect nightlife in a “Don’t sleep” local TV campaign breaking on Wednesday.

One of three 30-second spots shows people striding down the street with ashtrays in their pockets as a voiceover describes New York in a rhythmic manner. “This is New York, where black air buzzes with stop lights and street lamps and boot steps beat the blacktop,” the narrator says. The people are then seen walking into bars and slamming their ashtrays down on tables.