Rhea & Kaiser Picks up JI Case Business

NAPERVILLE, ILL. – Rhea & Kaiser here picked up Case Corp.’s agricultural equipment products advertising that had been at Cramer-Krasselt/Milwaukee. Although billings weren’t disclosed, it is estimated the business-to-business account bills $2-3 million. Rhea & Kaiser will handle media and collateral advertising assignments. The agency has been handling projects for the company since 1985.
Copyright Adweek L.P. (1993)