Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Old school digital music service Rhapsody this weekend will launch a new ad campaign, in conjunction with the 2008 MTV Video Music Awards show, aimed at the new generation of music downloaders.
New TV ads to be aired throughout the show, live performance integrations for the new Rhapsody MP3 store and a micro-site focused on exclusive albums from select VMA artists round out the effort.
“We view the VMAs as the Super Bowl of pop culture,” said Neil Smith, vp-marketing at Rhapsody America.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in