R.H. Donnelley Issues RFPs

ATLANTA R.H. Donnelley has confirmed issuing proposal requests to agencies as it considers consolidating its advertising account at a single shop following its $4.2 billion acquisition of Dex Media earlier this year.

Work is currently divided between independent Valentine Radford in Kansas City, Mo., and Interpublic Group’s Foote Cone & Belding in New York. Combined Donnelley-Dex ad spending last year was $20 million, Nielsen Monitor-Plus.

“We do have a limited RFP out,” said Jerry Brown, a company representative. “It’s an invitation-only deal.”

Donnelley said Wednesday that it has sent RFPs to the two incumbents and other undisclosed agencies.

Brown said the client has retained ABA Consulting in Raleigh, N.C., to assist in the review. He would offer no further details, and ABA declined to comment.

Valentine Radford currently provides advertising for Donnelley and its telephone listing publications for AT&T and Sprint. FCB provides advertising for the Qwest listing publications, which were produced by Dex.

After acquiring Denver-based Dex, Donnelley, which is based in Cary, N.C., became the third-largest telephone-listing publisher in the U.S. with more than 600 publications in 28 states and a combined circulation of 73 million.