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ATLANTA R.H. Donnelley has confirmed issuing proposal requests to agencies as it considers consolidating its advertising account at a single shop following its $4.2 billion acquisition of Dex Media earlier this year.
Work is currently divided between independent Valentine Radford in Kansas City, Mo., and Interpublic Group’s Foote Cone & Belding in New York. Combined Donnelley-Dex ad spending last year was $20 million, Nielsen Monitor-Plus.
“We do have a limited RFP out,” said Jerry Brown, a company representative.
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