R/GA Unveils Web Resource for New Moms

NEW YORK R/GA has relaunched a Web site for Nestle USA Infant Nutrition aimed at expectant and new mothers.

The site (www.verybestbaby.com) offers tools, such as a pregnancy weight chart and immunization calendar, to help guide moms through their babies’ development from pregnancy through the first year of life.

It also lets moms personalize the Web site to display articles, online tools and advice specific to their stage of pregnancy or baby’s age. During week 36, for instance, the site will show an ultrasound of a six-pound baby and offer information on what to expect during that period in the third trimester, like “may be moving less frequently as it’s becoming more crowded in the uterus.”