R/GA Revamps Circuit City Site

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NEW YORK R/GA has redesigned Circuit City’s Web site to make the research and shopping experience less overwhelming—a crucial task considering the consumer electronics company just tripled its online product offering to a million items.

“For a customer coming into that much variety and product assortment, you really have to set up a site that’s easy to navigate,” said Cathy McCarthy, director of marketing for Circuit City’s Web team.

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