r/GA: PUshing technology

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r/GA: PUshing technology forward

Fully one-third of Interpublic Group-owned R/GA’s 315 employees are technologists, which explains its ability to create cutting-edge campaigns. But those tech-minded people need to know what the other hand is doing, which is why chairman and CEO Bob Greenberg is breaking down the agency’s departments in favor of a group structure, with technologist sitting side-by-side with creative director, writer, art director and account manager.

“We’re being structured to take advantage of the direction we read about every day, where marketing and messaging are going to happen in so many new parts of the interactive channel,” says...

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