R/GA Enlists Trek Fans to Promote Game Via E-Mail

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Tapping into the enthusiastic Star Trek fan base is a major part of the plan behind Activision’s new e-mail campaign, which introduces the game maker’s upcoming release, “Star Trek: Armada II.”

Created by New York-based i-shop R/GA, the campaign consists of two e-mail blasts, the first of which will be sent out next week.

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