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NEW YORK Bartle Bogle Hegarty here has named Robert Rasmussen executive creative director of innovation, a new position at the Publicis Groupe-backed agency. Rasmussen was most recently ecd at IPG’S R/GA on Nike.
“Rob’s position here at BBH is a testament to the central role interactive plays across all BBH New York accounts,” said Kevin Roddy, agency CCO, in a statement. “He is a proven talent in his own right, a great creative director and he fits perfectly with BBH New York’s culture.”
Rasmussen
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