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NEW YORK Interpublic Group’s R/GA has built a Web site for a Verizon short-film competition celebrating the joys of broadband.
The film competition challenged students in NYU’s arts and business schools to create video interpretations of how broadband Internet access enriches everyday life.
The winning entries, which premiered Tuesday at NYU, are featured on www.verizonbroadbandfilms.com. In addition to the shorts, the site includes film team bios, scripts, storyboards and clips from the making of the films.
R/GA hopes to attract users to the site virally, as well as through links from www.broadbandstories.com,
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