R/GA Debuts Verizon Film Site

NEW YORK Interpublic Group’s R/GA has built a Web site for a Verizon short-film competition celebrating the joys of broadband.

The film competition challenged students in NYU’s arts and business schools to create video interpretations of how broadband Internet access enriches everyday life.

The winning entries, which premiered Tuesday at NYU, are featured on www.verizonbroadbandfilms.com. In addition to the shorts, the site includes film team bios, scripts, storyboards and clips from the making of the films.

R/GA hopes to attract users to the site virally, as well as through links from www.broadbandstories.com, which the agency created as part of Verizon’s “Richer. Deeper. Broader” branding campaign that launched in June. The site encourages users to contribute stories of their experiences of broadband improving their lives. R/GA supported that site with online ads, and offline Verizon ads pointed to it in TV commercials.

The three- to seven-minute films were created over the summer with a $40,000 grant from Verizon. NYU officials and executives from R/GA and Verizon roster agency mcgarrrybowen were judges.