RFP: Sony Seeks to Halt 'Erosion'

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NEW YORK Sony Computer Entertainment America’s review of its PlayStation account comes amid not only the recent success of rivals such as Microsoft and Nintendo, but also in the wake of an “erosion” in core brand attributes in the past 18 months, according to the company’s RFP.

The document, which potential contenders returned on Friday, suggested PlayStation was losing its grip on the cutting edge and its position as provider of the best system/software, despite being in the product’s category

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