NEW YORK-- The once strong Doral discount brand from R .J. Reynolds Tobacco Co. is feeling" /> Reynolds to put some muscle behind Doral; tobacco brand, fighting share erosion, is stuck in a no-man's land <b>By Fran Warne</b><br clear="none"/><br clear="none"/>NEW YORK-- The once strong Doral discount brand from R .J. Reynolds Tobacco Co. is feeling
NEW YORK-- The once strong Doral discount brand from R .J. Reynolds Tobacco Co. is feeling" />
NEW YORK-- The once strong Doral discount brand from R .J. Reynolds Tobacco Co. is feeling" />

NEW YORK– The once strong Doral discount brand from R .J. Reynolds Tobacco Co. is feeling" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

Reynolds to put some muscle behind Doral; tobacco brand, fighting share erosion, is stuck in a no-man's land By Fran Warne

NEW YORK-- The once strong Doral discount brand from R .J. Reynolds Tobacco Co. is feeling

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

To ward off further market share erosion, Doral will receive an influx of marketing dollars over the next four months that should push its spending levels back up to the $2-3-million range. The brand spent next to nothing in the first quarter of 1993 after being heavily advertised for the past two years, primarily when it rolled back its prices last year.
Cliff Pennell, vice president of savings brands, said the campaign will retain the image of Doral as a price-value brand, but it will have an increased level of awareness nationwide.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in