Reyka Vodka Wants Fans to Get Creative With Their Quarantine Beards

A new campaign supports bartenders impacted by Covid-19

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Let’s be real: There’s less incentive to shave your face regularly when you’re quarantined at home during a pandemic. And Reyka Vodka wants people to know that’s OK. In fact, the brand is encouraging consumers to keep up their new isolation looks as part of its new social media campaign.

The Icelandic vodka brand has launched Beard of the Week, an ongoing initiative challenging fans to ditch their razors and experiment with new facial hair to win weekly prizes.



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