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ATLANTA — Rexall Sundown has parted ways with lead agency, Crispin Porter + Bogusky. Agency sources confirmed that the year long relationship would end in sixty days.
Billings on the Boca Raton, Fla. account were up from $14 million in 2000 to $18 million for 2001, per CMR. The Miami agency has mostly handled project assignments for the drug store chain this year, according to sources. At least one Southeast agency has already received a request for information.
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