Rexall Parts with Crispin Porter + Bogusky

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ATLANTA — Rexall Sundown has parted ways with lead agency, Crispin Porter + Bogusky. Agency sources confirmed that the year long relationship would end in sixty days.

Billings on the Boca Raton, Fla. account were up from $14 million in 2000 to $18 million for 2001, per CMR. The Miami agency has mostly handled project assignments for the drug store chain this year, according to sources.

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