Revolve Is Launching a New Brand Just for Gen Z

Influencer-favorite retailer is tapping into the influencer-favorite generation with Superdown

Superdown will bring Revolve's influencer-first strategy to a younger audience. Revolve/Superdown

Few brands have utilized influencer marketing more than Revolve. The online women’s clothing retailer is infamous for its #RevolveAroundTheWorld hashtag, utilized by influencers wearing on-trend pieces in all sorts of locales, from bedrooms to beaches to booths at restaurants. The retailer has also hosted influencer-attended events from coast to coast, including #RevolveFestival at last year’s Coachella and the Revolve House in the Hamptons, which was the site of influencer-hosted parties throughout the summer in 2016. (Kim Kardashian and Nicole Richie both served as hosts.)

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}