The Revolution Will Be Mobile

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Imagine you are meeting a friend tomorrow in a different city and what that day would be like with a cutting-edge mobile phone.

You hold everything needed for the day literally in the palm of your hand — your alarm, phone directory, newspaper, train ticket, navigational device to stock charts, games, concierge service and more. Well, this is already an everyday reality for the millions currently using an Internet-enabled mobile phone.
 
From a marketer’s perspective, this is a scenario that demonstrates that mobile marketing can offer the same opportunities as online marketing and more, including audiences/environments for brand engagement, a mobile point of sale for transactions/revenue generation and platforms for services and entertainment that make brands become more and more indispensable.

Indeed,

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