"Revolution" On Tap for Samuel Adams Light

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BOSTON–“Taste the revolution” will be the theme of ads from McCarthy Mambro Bertino here, supporting next week’s launch of Samuel Adams Light, the latest offering from Boston Beer, according to a representative at Boston Beer Co.

Ads introducing the new super-premium light–which is being launched in Rhode Island and Portland, Maine — will begin appearing this month. TV, radio, print and outdoor efforts will stress the beer’s good taste despite having a mere 128 calories.

It



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