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Kirshenbaum Bond & Partners, New York, will bow a campaign this week introducing Revlon’s new High Dimension Haircolor. Two 15-second spots break Monday on NBC, CBS, E! and Lifetime, among other networks.
The spots emphasize the speed of the product, noting that it works in 10 minutes. One, for instance, shows a blonde rummaging through her closet as a date waits for her outside by his car. “It will take you longer to get dressed,” the voiceover says.
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