Revlon TV Ads Bow Monday

Kirshenbaum Bond & Partners, New York, will bow a campaign this week introducing Revlon’s new High Dimension Haircolor. Two 15-second spots break Monday on NBC, CBS, E! and Lifetime, among other networks.

The spots emphasize the speed of the product, noting that it works in 10 minutes. One, for instance, shows a blonde rummaging through her closet as a date waits for her outside by his car. “It will take you longer to get dressed,” the voiceover says. Another features a brunette styling her mane, as the voiceover says, “Now you can color your hair faster than you can style it.”

Print executions will break in September issues of Vogue, Allure, Glamour, InStyle, Jane, Lucky and Redbook. They carry the tagline, “It’s Fabulous Being a Woman.” The campaign also marks the debut of Caroline Ribeiro as a Revlon spokesmodel.

Kirshenbaum won the estimated $100 million cosmetics account in February.