Revlon Splits Biz Between Agencies

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Kirshenbaum Bond & Partners’ existing relationship, and Deutsch’s team and integrated resources were both rewarded last week by Revlon.

“They wanted to work with both of us, so this is how they found a way to do that,” said one winning executive. Deutsch landed media buying duties for Revlon and Almay, and the New York shop will also handle creative on the latter. Kirshenbaum Bond & Partners, also New York, was awarded creative duties on Revlon.

“We got the big boy assignment,” said one Deutsch executive.



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