Revlon has named Debra G. Perelman, former COO, the company’s first female CEO and president. Perelman is the daughter of billionaire Ronald O. Perelman, who owns 80 percent of Revlon through investment firm MacAndrews & Forbes. Ms. Perelman has over 20 years experience at the company.
Previously Ms. Perelman served in roles all across the beauty conglomerate’s business, including in finance, distribution and sales operations, international and marketing.
She has been heavily involved in Revlon’s digital evolution, which has included the formation of a data and analytics group as well as establishing critical infrastructure of the brand’s ecommerce business. Ms. Perelman is also a member of the senior leadership team at MacAndrews & Forbes.
“Revlon is a brand of firsts–the first to match lips and finger tips, the first to be inclusive, the first to develop color stay technology and the first brand to embody women empowerment in the beauty industry,” said the elder Chairman Perelman in a statement. “Debbie’s global perspective, financial acumen and holistic approach to brands, consumers and technology will help Revlon reclaim its leadership position.”
Mr. Perelman purchased Revlon in 1985.
In her role as president and CEO, Ms. Perelman will be focused on the consumer and customer angle as well as continuing to drive Revlon’s ecommerce business. She will also be responsible for driving efforts by Revlon to continue innovating through technology.
“Beauty has emerged as one of today’s most dynamic and fastest-growing industries and I look forward to working with Revlon’s world-class team to amplify our strategy and accelerate growth,” Ms. Perelman said in a statement. “I am committed to driving the company to compete and thrive in today’s dynamic environment and encouraging our talented team’s entrepreneurial spirit, agility and bold creativity.”