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Essential Loses Top Exec; IWant Awaits
BOSTON–A pair of dot-com companies are experiencing growing pains but intend to press on in their respective quests to hire agencies.
Essential.com, a bundled utilities provider in Burlington, Mass., has lost senior vice president of marketing Kelly Mahoney, who resigned two weeks ago. Mahoney joined the client this summer [Adweek, June 28] and was overseeing its search to find a shop to handle the creative portion of a $20 million account.
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