Reviewing the Options

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Winkler Explains Trading on Mr. Stock.com
LOS ANGELES–Six months after winning the account, Winkler Advertising has launched a yearlong national print campaign for Mr. Stock.com, an online brokerage firm specializing in option trading.
The $7.5 million account marks the first time the 7-year-old Bay Area company is using an ad agency.
While not as infamous as day trading of stocks, option trading is actually “more complicated … more volatile … and riskier,” said Alan Suslow, CEO of Mr.





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