Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Revenue Science said today that it has struck deals with The Financial Times and Reuters to provide behavioral targeting to their Web properties.
Both publishers will use Revenue Science’s services to serve ads to their online readers based on their past surfing behavior. The Bellevue, Wash.-based company already has similar relationships with WSJ.com and CBS MarketWatch.
One of Revenue Science’s chief competitors is New York-based Tacoda, which works with properties like Primedia’s About, BusinessWeek Online and iVillage.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in