Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Revenue Science has teamed up with Nielsen/NetRatings in an attempt to help advertisers compare and judge the quality of similarly named behavioral segments on different Web sites.
The new service will apply metrics from Nielsen/NetRatings, including an Internet household’s actions across the Web, income, size and ethnic background, to Revenue Science’s behavioral segments.
“Planning and evaluating buys can be difficult,” said Omar Tawakol, svp of product marketing at Bellevue, Wash.-based Revenue Science, which provides behavioral targeting services to Web publishers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in