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Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Esther Raphael, CMO of Intersection, explains the trends in consumer behavior coming out of the most recent wave of the pandemic. Below, in her own words, she pinpoints the unique advantage that out-of-home advertising has right now.
2020 was one of the most challenging years our generation has ever experienced. This period of isolation offered me at least one positive outcome—newfound appreciation for the things I missed most.