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Big Mouth Promises Great Creative Through an ‘Honest’ Approach
SAN FRANCISCO–Big Mouth Advertising has relaunched itself as a full-fledged creative agency offering what its executives call a “bullshit-free” approach to working with clients.
Heading up the revamped Big Mouth–formerly the freelance creative operation of Mike Yoffie and Todd Spina–is its new president, Mark Whitty.
Whitty joined Big Mouth from McCann-Erickson. For the past two years he was account director on the DFS Group business, which was handled out of McCann’s San Francisco and Tokyo offices.
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