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Dick Lord Comes Out of Retirement
NEW YORK–Less than a year after retiring, Dick Lord has returned to the agency bearing
his name–this time as chairman emeritus.
Lord, who co-founded The Lord Group in 1967, is working part time on new business and creative development. When he retired last spring, he was chairman.
Part mentor, part consultant, Lord, 74, serves as a link between the shop’s past and future, said Roger Chiocchi, president and COO. And as the shop retools after a year of client defections (The Wiz, Sports Authority, et al.),
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