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BOSTON Re:Think Group this week breaks its first work for Taubman Co.’s Stamford Town Center in a holiday-themed campaign that marks the first time the mall, a local landmark in this southern Connecticut city, has used TV for promotions.
The commercials were shot by documentary filmmaker Vince Aamodt and feature shoppers buying gifts for others they’d never purchase for themselves. For example, one elderly grandfather type buys sensual “body butter” and a macho guy picks up a wall calendar featuring pop icon Justin Timberlake.
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