Re:think Group Preps Print Push For Medical Oxygen

A few months after forming, Re:think Group is preparing to launch its first major print campaign.

Ads for Praxair in Danbury, Conn., will tout the company’s Medipure medical gases. One execution, pushing the client’s brand of medical oxygen, reads, “Oxygen? Or 9,542 liters of peace of mind.” Another gives “5 reasons why you don’t pick medical oxygen out of thin air.” The tagline: “Be sure. Medipure.”

The nine-person shop was formed late last year in Stamford, Conn., by co-creative directors Keith Goldberg and James Offenhartz, who had worked together at BBDO, D’Arcy Masius Benton & Bowles and J. Walter Thompson, all in New York. Other clients include Linens & Things, the Tetley Group and Pitney Bowes.