Retelling the 'Truth'

New television commercials from Maxxcom’s Crispin Porter + Bogusky for the State of Florida Department of Health’s “Truth” campaign take a less aggressive tone than previous work.

The Miami agency’s second effort on behalf of the Tallahassee, Fla.-based client continues to educate viewers on the dangers of second-hand smoke. But unlike the earlier “Lab Rats” campaign, which featured poisoned rodents, “Bubble Guy” poses the question, “If you could live your life without second-hand smoke, how would you do it?”

According to CP+B associate creative director Tom Adams, you would need to live in a bubble.

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