Retailer Extends CBS Sports Pact

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ATLANTA Home Depot today said that it has signed a three-year extension with CBS Sports as the title sponsor of the network’s Southeastern Conference college football broadcasts through 2005.

The Atlanta-based home improvement retailer has sponsored SEC football games on CBS for the past four years. The official name of the weekly broadcasts will be “The Home Depot SEC College Football on CBS.”

The agreement provides Home Depot with branded graphics throughout the broadcasts, commercial spots and billboards.



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