Retail Store (Discount)

Things got a little touchy there for Wal-Mart for a while, but consumers came back in droves thanks to its values. “They’ve always stayed true to who they are,” said Passsikoff. “Plus they’ve done a good job building their range of merchandise in terms of clothing, groceries and electronics.” Indeed, consumers gave Wal-Mart high marks for its reputation, range of products and convenience.

1.    Wal-Mart
2.    Target
3.    Costco
4.    Kmart

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