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DDB Needham Detroit will most likely announce a major restructuring of its office, perhaps as early as this week, according to more than one source close to the agency.
The office has been the target of rumors and speculation about its future since Needham moved creative services for its anchor Volkswagen account to New York last year, and appointed Needham, New York president Andy Berlin to run the account. Account services for the Audi division business was moved to Chicago last year as well, to join Audi creative, which had been based in Chicago for some time.
One persistent rumor has been that Needham’s management here, including co-presidents Bruce Duffey and Peter Saad, as well as senior vice president John McLellan, have been negotiating to take the non-VW accounts and merge with an existing local shop.
Duffey called those rumors unfounded.
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