Restaurateur Invites WestWayne, Fitzgerald

ATLANTA At least two Atlanta shops have been invited to participate in the review for the creative portion of Rare Hospitality International’s $25 million advertising account, sources said.

Independent WestWayne and Interpublic Group’s Fitzgerald + Co. have received requests for proposals, sources said. Hasan + Co. in Raleigh, N.C., is managing the search, and has contacted a dozen shops in the South, Southwest and Midwest [Adweek Online, May 26].

Atlanta-based RHI spent $8 million on advertising in 2003, according to TNS Media Intelligence/CMR. The company, which is increasing spending to $25 million this year, is looking for a midsize creative agency with restaurant experience, consultant Hasan Ramusevic said.

Incumbent Scharbo & Co. in Atlanta is not defending.

Final presentations will take place later this month, and a decision is expected in mid-July.

RHI owns the Capital Grille, Bugaboo Creek Steak House and Longhorn Steak House chains.

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