Restaurants Name Items After Celebrities in a Pandemic-Era Play for Young Visitors

It's a time-proven strategy to catch consumers' interest

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Four years ago, sneaker enthusiast and popular YouTuber Brad Hall shot a late-night video of himself at the wheel of his car as he headed to a McDonald’s drive-thru. The endearingly neurotic Hall confessed that he was depressed that he missed his chance to buy the latest edition of Air Jordan 1s.

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