Restaurants Name Items After Celebrities in a Pandemic-Era Play for Young Visitors

It's a time-proven strategy to catch consumers' interest

Four years ago, sneaker enthusiast and popular YouTuber Brad Hall shot a late-night video of himself at the wheel of his car as he headed to a McDonald’s drive-thru. The endearingly neurotic Hall confessed that he was depressed that he missed his chance to buy the latest edition of Air Jordan 1s. Hall was opting for the next best thing he could think of: ordering a McJordan Special.