Restaurants and Movie Studios Hype Summer Deals and Blockbusters as Spending on New TV Ads Rebounds

Sony Pictures was the top spender on Kantar Media's list last week

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Last week saw spending on national broadcast placement for new creative rebound after taking a nosedive the pervious week.

Over 490 advertisers spent around $99 million placing new ads, up about 30 percent from the week before, when the total was approximately $76 million, according to Kantar Media. Overall, spending on national broadcast placement was also up, with advertisers spending $832 million, a $9 million increase from the week before.

Sony Pictures spent the most on placing new ads nationally, marking a



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