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Bolstering the Ground Round Grill & Bar’s advertising efforts through franchisee programs is Ken Roffe’s main goal in his new position as svp, marketing at the Braintree, Mass.-based chain.
“We’re excited about developing a pool of creative our franchisees can pull from,” said Roffe, who took the position several weeks ago. Promotions, direct mail, print, TV and radio are all planned in the coming months.
Roffe has no plans to conduct an agency review; rather, he will likely continue working with various freelancers and small agencies on advertising projects, as the company has done in recent years.
One of these shops is Boulanger & Associates in Canton, Mass.,
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