Restaurant Chain Jumps Ship in Germany

HAMBURG – The Swiss restaurant chain Moevenpick has split from its Hamburg agency Jung/von Matt. The sudden departure of Moevenpick boss Wolfgang vom Hagen caused the shift of the $6-million account after a one-year relationship. Vom Hagen left his post in March over a difference of opinion. The shift also puts an end to the ‘Moevenpick keeps you happy’ tagline created by the agency, which Jung/von Matt said helped increase traffic in each restaurant by 6%. A successor for the agency has not been named yet.
Copyright Adweek L.P. (1993)