Restaurant Chain Buffets Preps Ad Campaign

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Omnicom Group’s TracyLocke in Wilton, Conn., today said it would break its first work for restaurant chain Buffets, which the agency recently added following a review.

The company spends about $30 million annually on ads, per Nielsen, and the new work — which uses the line “The land of &” — debuts immediately.

That positioning, according to the agency, is designed to convey that the chain offers something for everyone and strives to satisfy personal tastes. Brands owned by the Minneapolis-based company include Old Country Buffet.

Broadcast, print, online, promotions and social media outreach are all in the mix.

TracyLocke

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in