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NEW YORK — Who needs the pyramids, high art, or romantic locales?
A new TV, print, radio and outdoor effort, the first work for Mohegan Sun from Cliff Freeman and Partners in New York, emphasizes the attractions of the recently expanded resort in Uncasville, Conn. The work breaks today.
In one spot, an Egyptian tour guide describes the wonders of the pyramids only to be interrupted by tourists’ questions such as, “Are there any gourmet restaurants?” “Does it have a seven-story indoor waterfall?” and “Slot machines?” When he replies, “No,” they walk away, uninterested.
“We’re
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