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Just as television is a near-continuous round of It’s a Wonderful Life broadcasts in the weeks right before Christmas, the first few weeks of January are a virtual telethon of commercials for diets, exercise machines and health clubs as advertisers aim to capitalize on the New Year’s resolutions of paunchy consumers. Having bulked up over the holidays, people are especially susceptible to messages that cajole and/or shame them into making an effort to shape up and shed some pounds.
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