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On a recent episode of Mad Men, plucky girl copywriter Peggy Olsen presents creative director Don Draper with a sketch of a magazine ad for an airline client. Don is not so sure the focus on stewardesses in short skirts is the right direction. When Peggy reminds him, “Sex sells!” Don retorts, “Says who?” Since no one in the room has an answer, Don coolly takes a drag on his Lucky Strike and, after a bit of philosophizing about the true meaning of advertising, concludes that the focus of the ad should be on the traveler’s family.

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