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Stand Up to Cancer’s latest campaign, part of the organization’s long-term partnership with Major League Baseball, seeks to grab your attention by playing on viewer expectations of clutch home runs, then opting instead to highlight a much less commonly celebrated part of the game.
The spot begins predictably enough, throwing viewers into a high-pressure situation via a series of MLB footage. “As we continue to swing for the fences,” the voiceover begins, “at Stand Up to Cancer, we know that any advancement can have a life-changing impact.”