Research Group Qualifies Racepoint

BOSTON Racepoint Group has been tapped by Compete to raise the company’s profile through a public relations program, the agency said.

Racepoint’s tasks include handling media relations, positioning and speaking engagements for the consumer analytics company. The Waltham, Mass.-based agency won the business after a review; the budget is in the low to mid six-figure range.

“We are pleased to be working with Racepoint to clearly articulate our vision in the online consumer market research industry,” said Don McLagan, CEO at Compete in Boston, in a statement. “Our PR campaign objectives are multi-tiered, including driving sales of our services and elevating our presence with key constituencies. Our belief is that Racepoint is the partner that will help us achieve these goals.”

“Compete’s unique insights into the consumer marketplace and its focus on quantitative results align with Racepoint’s strategy to deliver measurable results for PR campaigns,” said Racepoint president Marijean Lauzier in a statement. “We are delighted to be working with Compete to communicate the company’s compelling assets to the market.”

W2 Group-owned Racepoint specializes in PR for emerging technology, health and science companies.