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At the heart of Lawler Ballard Van Durand’s first television ads for Xspedius is a small business owner who’s clueless when it comes to the Internet.
Conceived by the Birmingham, Ala., shop’s creative director and copywriter, Bruce Mansfield, and Walt Taylor of Creative Annex in Norfolk, Va., the series re-volves around “Walter.” The harried protagonist is trying to run a business the old-fashioned way—without an integrated voice and data provider.
Three spots use classic Bob Newhart setups: Walter, played by Toronto comedian Terry Hart, deadpans for the camera and the offscreen voice of “Charlotte,” a sardonic office mom.
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