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Refusing to back down from its “Better ingredients, better pizza” advertising theme, Papa John’s Pizza today will resurrect a television commercial that so far has helped spur two grievances and a federal lawsuit by rival Pizza Hut.
The spot, which first launched last May as part of the chain’s first national campaign, stars Papa John’s founder John Schnatter and Pizza Hut co-founder Frank Carney, who is now a Papa John’s franchisee operating 70 stores. In the commercial, via Fricks/Firestone of Atlanta, the two entrepreneurs are shown working side by side in a Papa John’s kitchen, talking shop and touting the ingredients of their pizza.
“The ad worked very well for us,” said Syl Sosnowski, vice president of marketing for the Louisville, Ky.-based
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